If you’re like many entrepreneurs your dream would be to work with great clients who you help to transform their lives. Unfortunately you’re a magnet for low-commitment clients and freebie seekers. You know, the people who don’t do the work and the folks who question your rates. (they probably asked for a discount).
So ask yourself, is your business gourmet or “fast food? Gourmet signals uniqueness and high quality. In comparison fast food is focused on being the same and inexpensive.
Your clients are a clear indication of which category your business is in.
How you market your services is a key ingredient to how potential clients view your business. Gourmet clients are repelled by the exact things that attract fast food clients.
If you watch this video you’ll learn an important strategy that will help you to get on the radar of gourmet clients—the committed folks who will happily pay your fees
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