There are many things that you can focus on as an entrepreneur. Unfortunately most of them won’t help you to attract new clients, enroll them in your programs or increase your profitability. It’s easy to get caught-up in the bells and whistles of building a business. But it’s important that you have to deal with the basics first.
You need to create a solid foundation for your business. It’s similar to building a house. You wouldn’t start buying furniture before the structure of your house has been completed. It’s the same for your business. Your first concern is to create a plan to attract clients, serve them (well) and earn money….everything else is secondary.
Here is my 2013 focus list for your business:
Your business is dependent on you identifying people who are interested the type of solution that you offer through your business. You should be actively collecting the names and email addresses these people. On your website you can do this by having a great FREE offer. In person, you can collect people’s business cards and ask them for permission to add them to your email list.
2. Communicate with your community (mailing list) weekly.
People need to hear from you on a regular basis before they’ll feel comfortable working with you. (I’ve had people who read my e-newsletter for a year before they contacted me to become a client). It doesn’t matter if you blog, do a podcast, send an email newsletter or a video, you need to be consistent. This means weekly (or at minimum bi-weekly) your people should be receiving some sort of communication from you. Here’s an important point: Make sure that the information that you’re sending is specific and relevant to your audience
3. Be solutions oriented.
When you having a conversation with someone about working with you, be sure to see things from the other person’s point of view. She will enroll in your program for HER purposes, not yours. They need to see your program, product or service as a pathway from where they now are to where they want to be.
You need to find out from them:
What’s stopping them from solving the problem on their own?
What “transformation” or result do they want to experience?
Then you should offer:
You don’t have a business if you don’t have a steady stream of paying clients. If you focus on serving on identifying the people that you can best serve and then doing so, you’ll build a lucrative business.