Why You Need to “Profile’ Your Clients If You Want More of Them
Too often when I will talk to an entrepreneur who doesn’t have enough clients, she reveals that she doesn’t know enough about the type of person she wants to work with. Knowing your clients is essential to you being able to create effective marketing content that brings them into your community AND to you being able to create products and offers that your “right people” will readily buy.
If you’re saying things like:
I don’t know where to find my ideal clients
I don’t know where they hang out
I’m having a hard time attracting clients
These statements are sure signs that you need to do some deeper work to “profile” your ideal client. Profiling is nothing more than learning everything
that you can about the life, concerns and interests of type of person that you want to serve in your business.
5 Profiling Questions To Get More Clients:
1. What is the urgent problem that your ideal client is trying to solve?
2. Why haven’t they been able to solve this problem on their own?
3. Why is it important that your ideal client solve this problem?
4. Where are they currently looking for solutions to this problem?
5. What is the age and gender and lifestyle of your ideal client?
Once you have a clear idea of your ideal client you can then begin to target the type of places off and online (blogs, forums, conferences stores, restaurants, cultural activities, gyms, salons, etc) and organizations where you’d be able to find them. You’ll also be able to write compelling sales copy that sounds like you’ve been reading their minds. The more that you can show that you understand your ideal client, the more credible you appear and the more likely clients will begin to “show up.”