Why You Need To Claim Your Expertise To Grow Your Business

by Yvonne Bynoe on March 30, 2012


If you’re a coach, health and wellness professional or solo-entrepreneur, becoming known as an expert in your field is the best way to expand your business’ impact and income. You may feel that you can help more people by being a ‘generalist,” but by doing so you’ll actually attract less clients and earn less money.  Why?

The generalist aka “jill of all trades” is believed to have a little information about a lot of topics. 

However, when people have a pressing problem, they want to hire someone who they are confident can help them to solve it.  This means that they look for someone who has demonstrated that they know a great deal about their topic of interest; that’s an expert not a generalist.

People want to work with people who are considered “the best” in their fields. People seek out professionals who have devoted their careers to solving particular problems. People value the advice of leading authorities and therefore they will pay large sums money to work with them.  Becoming a thought leader in your field can help you to become your clients’ problem solver.

I’ve had many clients who were resistant to calling themselves experts; they felt that they don’t know enough.

I tell them that there will always be someone who knows more than they do.  However there are different levels of expertise.  To be a credible expert, you only have to be 2- 4 steps ahead of your clients.  This means that TODAY you have experience, skills and/or a knowledge that you can use to assist your clients to achieve their desired outcome.

An expert can turn prospects into clients because of the trust and authority they have established with them. Here are three ways to  becoming known as an expert.

• Speak in public

Speaking in your community and/or at industry events automatically demonstrates your expert status.  People are more likely to want to know more about your business once they’ve heard you speak about what you do and the results that you’ve helped your clients achieve.

• Start a blog

Blogging is a relatively easy way to become a leading authority in your field. Your blog can review products or it can provide information about a particular topic.  If you want to be seen as an expert, you’ve got to do more than give information, you’ve also got to state your opinions and perspectives.

• Write a book

Most people will never write a book, so becoming an author confers also instant credibility. Your book became a way for potential clients to inexpensively test-drive your methods and philosophy.  Books are a great, low risk way to begin a long-term client relationship, as well as speaking and media opportunities. 

You won’t become an industry expert overnight, however you can use these tips to begin to reach out and communicate with the people who need your product or service.  By providing valuable information on and off line you will start being recognized as an expert in you industry, and people will look at you as a trusted resource.

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