1. Increasing Your Main Business. Writing a book will establish you as an expert in your field. As an expert, you can charge higher fees for your work, product or services. In many instances having a book can more than double your current rate. Additionally, a book is an inexpensive way to build a relationship with potential customers that can generate greater, long-term revenue.
2. Public Speaking. There is a good deal of money to be made in public speaking. Colleges, conferences, corporations, non-profit organizations, government agencies, and many other kinds of groups are always looking for experts to address their audiences. Being an author provides you with credibility which leads to the more lucrative speaking engagements. At well known speaker, you could earn upwards of $5000-7000 per appearance. I have personally made $5,000 for an hour speaking engagement.
3. Workshops. Similar to public speaking groups are always looking for experts to lead workshops. Again, authors are preferred because there is a belief that you’re extremely knowledgeable about your topic. Furthermore being an author provides you with the professional cache to promote and conduct your own workshops. Over the years I have participated in numerous workshops and break-out sessions at conferences.
4. Continuing Education . Most colleges and universities schools offer Continuing Education Units (CEUs) to students – professionals such as lawyers, accountants, nurses, lawyers, etc – for attending workshops and trainings. If you’ve written a book, you can be certified to provide CEUs, increasing your pool of clients. You can also get a position as an adjunct (part-time) professor as a means to attract more customers to your main business. You can only use your book as the basis for your course.
5. Consulting. A book is a tangible product that can attract the attention of large corporations and high-end entrepreneurs. You can also give your book to your clients as a bonus to your in-person consultation. In short, a book allows you to instantly increase your fees.
6. Coaching. Books are a fairly inexpensive way for someone to sample your theories and methodology. Readers frequently then want to work directly with you to implement the strategies contained in your book.
7. Public Relations. Your book is your ticket onto television, radio talk shows, podcasts, videocasts, and blogs. The media exposure that you receive from your book allows you to reach a wider audiences, which results in more business.
8. Non-Profit Organizations.You donate or sell your books in bulk (at a discount) to non-profit organizations for use in their fundraising campaigns. The group places your book in gift bags or sells them to raise funds. You are not only doing good, but your book is bound to find its way into the hands of high income donors and philanthrophists.
9. Repurpose Your Book.You can take your book and use all of it or excerpts in different formats. A few of the ways that you can repurpose your book include: producing an audiobook; creating an e-course; use chapters as blog posts; creating podcasts; or developing a homestudy program. Don’t worry about repeating your message because different people get their information in different places.
10. Guest Writing. Some authors invite other experts in the same or related fields to write guest chapters for their books. The main author then allows the guest authors to include information about their work, products or services. In this cooperative arrangement, you are introduced to the main author’s audience and may attracting some of new clients for your business.
You may also be able to use your expert status to write an article or column for an online or print publication (including prestiguous professional journals). Your article or column also exposes your work, product or service to a broader audience. I have been invited to write for numerous anthologies and have written several columns throughout my career. I have also written material for various for-profit and not-for-profit organizations.
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