(Marilyn Monroe by Andy Warhol)
In this week’s audio blog I’m going to discuss the major difference between well paid creative folks and and starving artists…and it’s not about talent.
Well paid creative folks see themselves as entrepreneurs. Whether the person is a writer, artist, designer, chef, coach or some other type of innovator, she creates a business structure to identify and cultivate customers for her work.
Creative entrepreneurs understand that whether they’re selling books, art or piano lessons, the public haa a myriad of buying options and that it’s their job to educate potential customers about their work. Well paid creative entrepreneurs enjoy letting customers know how they will benefit from purchasing their work and they also make the buying process easy.
In comparison, most starving artists believe that the quality of their work should speak for itself. In effect they think that customers should seek them out. Despite there literally being thousands artists offering a similar product, starving artist That believe that all marketing is cheesy, vulgar and beneath them. Starving artists tend to see some sort of nobility or superiority in being obscure and inaccessible….
CLICK HERE to listen to the entire audio blog segment.
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Love this post – Getting over fears or negative thinking about marketing and/or networking and truly driving the business behind your talent is so important. It’s not selling out, it’s creating a living doing something you love. Great points on really knowing your ideal customer as well. Thank you for the awesome post and audio blog!
This is really good Yvonne. Want to share it with my buddy Laree who’s doing a lot with screenwriting and the entertainment industry in general. Would it be possible to get a transcript? I would gladly pay or share a link back to this in article form. Excellent job. Really great basis for a guide…something.
Yvonne, thank you so much for that wonderful audio post! Making your posts via audio & video really personalize the experience. Forward thinking indeed! I will be sharing this with quite a few people. They need to know about Soulful Affluence. Until next time, take care and congrats on the brilliant new direction.
Thanks ladies for continuing to support me! It’s much appreciated.
Please feel free to pass the word about Soulful Affluence
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