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As we get closer to the holidays, it’s easy to become overwhelmed and frazzled. You’re attempting to meet everyone else’s expectations and in the process your own calm, desires and sense of balance gets sabotaged.

I see so many women who claim that they want to have more freedom in their lives or who say that they want to have a business that reaches more people and earns them more money BUT then they won’t make creating it a priority. Women who are serious about achieving their goals are willing to put in the time, energy and money into making it happen—It doesn’t matter whether it’s losing 40 pounds, improving their love lives or renovating their kitchens. It also doesn’t matter whether it’s the holidays. Those who aren’t serious just talk about what they want to do.


Most women don’t have spare money lying around for coaching. Most women (especially if they have kids) don’t have a spare hour around to exercise. Most women don’t have the energy to cook healthy meals from scratch EVERY night. However if having a thriving business is a priority you’ll find the money, whether that means asking for a loan; getting a part-time job or cutting back (temporarily) on some non-essentials. If having a healthier body is important to you, you’ll get up a little earlier to exercise and you’ll find some easy, healthy recipes instead of eating processed food or going to the drive-through.

I
‘ve made all of the excuses that kept me stuck: “I don’t have the money”; “I’m smart enough to figure this out—why pay someone else?” and “I don’t have the time—I’m already stretched to the limit. However I had a son and I wanted him to have a great education, a beautiful home and the chance to travel and experience the world. I also wanted him to be proud of his mother. I wanted to show him by my example that he could create the life that he desired if he was willing to go for it.


With the realization of my WHY, creating a successful business became bigger than my fears. I “found” the money to get coaching and I also “found” the time to improve my own health (several years ago I had high blood pressure from stress). I got up 15 minute earlier to do Sun Salutations and exercised another 30-60 minutes after I gave my son his dinner.


Financially this was my best year yet as a coach. I had the honor of working with some phenomenal women who are taking a stand for their own success. I also feel younger and more alive than I have in years and my BP is normal. My 10 year old son is doing great and I feel blessed.


You can experience the same time but it requires that you stop talking about your goals and actually start doing something about them. You have to find your WHY—why are you starting a business instead of just getting another job since that requires less risk. If you’re afraid that’s OK but you shouldn’t let your fear hold your dream hostage for the rest of your life. What are you willing to do you get out of fear and into real action…besides talk?

Talk is cheap and too many women want instant success without investing in learning how to have a profitable business. They also want to skip over the internal work that will help them to get over the fears and lack of confidence that’s hindering their progress—and their ability to connect with their ideal clients. Business is a sacred exchange that when done with the right spirit enriches everyone involved.

To to use an old Hip Hop phrase: Don’t talk about it, be about.

If I can you’d like to talk with me to see if I can help you to create the business and the income that you desire, please apply for a complimentary  Platinum Business Strategy Session

Warmest,
Yvonne

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How to reach more clients

by Yvonne Bynoe on November 14, 2014

I’m featured in the November/December issue of Upscale magazine, a national print publication in the United States.  I didn’t pitch myself to the magazine–they found me through my blog.  My interview discusses my early mistakes as a business owner and gives some strategies to overcome under-earning.
 
I’m sure that the writer found by blog through a Google search but once he got there he then had to decide whether or not my message would resonate with the magazine’s audience.  It did, so he interviewed me. It should be no surprise that the same day that I posted information about the interview online people began contacting me, including women who want to hire me
as their business coach.  All of this is to say…
 
You have to be visible to reach more clients AND once they connect with you, you have to have a clear message that speaks to what they care about.
 

Here are 3 MAJOR REASONS why some coaches don’t have the number of clients or the income that they desire:


1.  You’re invisible to potential clients

These are the women coaches and business owners who are afraid to promote themselves.  Most women fear that if they
become more visible they will be rejected and/or criticized.  In truth, everyone isn’t going to like you, however if you want to earn a living by transforming lives you have to be more concerned with reaching the people who need what you’re offering than with the naysayers and trolls.  (BTW, Oprah, Martha Stewart, Iyanyla Vanzant and Marianne Williamson all
have haters but they keep moving forward)


2. You’re visible but to the wrong people

There are a lot of women are great at networking and being seen online and off.  However these same women are often not where
they’d like to be in their businesses because they haven’t gotten crystal clear on who their ideal client is. Consequently they don’t know where to go to find them. Your ideal clients are the people ready, willing and able to hire you to solve their major problem. When you know your ideal client VERY well, you know which venues, publications, websites, events and conferences they are likely to read and frequent. 


3.  You’re visible to the right people but your message is repelling them

It’s not uncommon for coaches and business owners to be able to connect to fantastic clients only to lose them because their marketing message is irrelevant or unclear.  This is a symptom
of not knowing what your ideal client REALLY values.  For instance if you’re a wellness coach for new moms and your message focuses on the health benefits of losing weight while your ideal clients wants to lose weight to fit back into their bikinis,
you’re not addressing their key desire or value. Consequently you won’t enroll many of them into your program.

Once a woman realizes that raising her visibility isn’t about stoking her ego but is done in service to your clients, the easier it is for her to receive help. 
 
I don’t need to remind you that if you want a business that’s more abundant in 2015 now is the time to make a change. If you need help to overcome your fears about visibility and to create a step-by-step marketing strategy that attracts your ideal clients, it’s time to receive 1 on 1 support.  If you’re truly ready, I invite you to apply for a complimentary 30
minute Platinum Business Discovery Session. Go to: http://www.soulfulaffluence.com/discoverysession


It’s possible to revamp your coaching business so that you’re

consistently attracting clients and earning $5k, $10k or more each month (one of my clients had her first $26,000 month)–using the expertise that you currently have. I work with established coaches, brand new coaches and professional women transitioning into coaching. 

I can take you through my proven process, but you have to take the first step and schedule your session.

 

 
 

 

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