Are You Hiding Your Biggest Asset?

by Yvonne Bynoe on April 14, 2014


What if the hardships that you’ve experienced were preparation….preparation for the message that you’re supposed to spread through your business?

Your perceived failures are your biggest asset because they help you to connect with people who need your services.

Most women work feverishly to conceal our flaws and our clients want or need us to be. However, all that we achieve in the end is mediocrity. We’re so afraid that we’ll be outted that we lay low and accomplish very little. We aren’t satisfied with the money we’re earning or with the impact that we’re making in the world. Ironically, it’s the courageous women who are willing to take off their masks and expose their true selves who become the superstars.

Spiritual teacher and author, Gabrielle Bernstein talks openly about using drugs and alcohol to fill the emptiness of her soul. Her quest for more meaning got her sober and led her to A Course In Miracles, the text that she now teaches around the world. The demise of Elizabeth Gilbert’s marriage was the catalyst for her book Eat, Pray, Love which became an international sensation. Business women, Bethenny Frankel, love her or hate her, bared everything from her distant relationship with her father to her turburlent love life on the Housewives of New York and on her spin-off shows. These women gained legions of fans by being imperfect, open, vulnerable…..human.

In my own life, my divorce brought about with it many changes, most good, others not so much. But I didn’t want to talk about it—I didn’t want to be judged as not having everything together. Like many of you I only revealed the part of my story that made me “look good.” But what became clear to me was that my work as a business and success coach was largely fueled by my desire to maintain my two salary lifestyle and be a hands-on mother to my son.  By sharing this piece of my story, I became more real to the women who follow me, especially those who were seeking greater financially freedom and autonomy in their lives. My willingness to be transparent then made more women want to work with

It’s often said that there’s no testimony without a test.

You don’t have to be destitute or have suffered some catastrophic event to have a message worth sharing. Your life experiences can help other people traveling on a similar road. More important, there
is a segment of the population who will respond to the message only because of the way that you deliver it. This means that even if you think that your field is mundane or oversaturated you can still stand out and find your people because the differentiating element is you— your perspectives, experiences and personality.

Here are 3 Questions to Ask Yourself:

What about your own journey can you begin to share as you talk about your work?

What’s the struggle that you’ve overcome (or working through) if revealed would
allow you to show up in the world was whole and empowered?

How can sharing your “message” provide inspiration and/or practical advice to
your ideal clients?



020312-national-business-women-etrepreneursFor most women the first few years in business are tough.  It’s the reason why so many entrepreneurs close their doors.  To get to the success, you need courage, perseverance, conviction, and support.

Women are creating businesses because they genuinely believe that they can make a meaningful contribution.  Women want to feel that they are helping to make the world a better place.

Entrepreneurship also attracts secret rebels, smart women who don’t like following the rules.  These women value creative self-expression and autonomy.

But the reality is, no matter how focused you are on your dream business and life, you’re going to fail. Despite your prior professional successes, in this arena you’re a rookie and you’re going to struggle, you’re going to feel that you’re falling behind and you’re going to be afraid.

Many women deal with the struggle and fear by playing small, hoping that no one notices them—which is the death knoll for their businesses.  Other women realize that fear and struggle are part of the learning process of being an entrepreneur. They understand that in order for their businesses to grow, they too must grow.  They understand that growth comes from moving beyond their comfort zone. To paraphrase Brene′ Brown these women “dare greatly” by taking on new challenges.

Here are 5 Inconvenient Truths about entrepreneurship business gurus won’t tell you

1. There’s no such thing as an overnight success. The majority of successful business owners I know have been at it for years.  There are VERY few businesses that spring into 6 figures, much less multiple 6 figures, in less a year or even 2.  Most women have tried and failed at several business models before arrive at their sweet spot and start earning 6 and 7 figures.

2. No woman made it alone. Successful entrepreneurs regularly seek out people to give them business advice as well as moral support.  More strategically, successful women entrepreneurs have support and a lot of it. That support comes in the form of partnerships that expose them to new potential clients. It also comes in the form of coaches and mentors who help them to expand their vision of what’s possible and help them to quickly create and implement a plan to make it happen.

3. You have two jobs: marketing and the thing you do. 
To have a business that helps people and that is profitable you have to become comfortable with marketing and selling your services. It’s not enough to do your work.  If you have something that can genuinely benefit people’s lives then you have a responsibility to get over your money drama and your visibility issues and get the word out. Each woman can decide what “spreading her message” aka marketing looks like for her, but it’s not negotiable, you’ve got to do it.

4. What works for others won’t necessarily work for you.
Get clear on how you want to work and grow your business. There isn’t a “one size fits all” system or blueprint that works for everyone. Choose a coach or mentor who resonates with you and has business values that are important to you. Work with someone who is steps ahead of where you want to be in your life and business, not just someone who has achieved financial success.

5. Entrepreneurship isn’t for everyone.
 Although it sounds sexy to say that you have your own business, not everyone is suited for it.  The same things that draw people to entrepreneurship: financial freedom and independence also drive some women back to traditional jobs.  Some people are just not cut out to work alone and not have the relative security of a regular salary. Get really honest with what works for you and what you want out of life.  Be honest with yourself.  If entrepreneurship is a mistake, then own that choice because it’s the best one for you.

{ 1 comment }